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I've been very busy recently planning my move but I've managed to get some time off last Thursday to make my way over to the Bullring in Birmingham for Smiggle’s new flagship opening. I was kindly invited by the stationery brand to celebrate the opening along other bloggers and to find out about their Christmas range. |About Smiggle| Australian brand Smiggle has made people ‘smile’ and ‘giggle’ since 2003. It is owned by Just Group, a fashion and apparel retailer, and sells colourful, fashionable and fun stationery. Alisa, regional manager who looks after the UK roll out, told me that there are 170 stores across Australia, New Zealand and Singapore. The brand decided to approach the European market before America, as there is more potential to be established. 2014 has been Smiggle's year to conquer Europe with the opening of 16 stores in the UK. Bristol and Solihull were opened in the last six weeks and there are two more to come to Derby and London before Christmas, plus t...